From guide
Top Non-IIMs
- Exams
- MICAT + (CAT/GMAT/XAT)
- Cut-offs
- NO SECTIONAL CUT-OFF For both CAT & XAT, overall cut-off ranges between 80-85%ile
- Placements / fees
- Avg CTC-20.45 LPA Fee-28 Lakhs
Overview
Decision context, not brochure fluff.
MICA Ahmedabad figures below prefer curated BSchool Bridge research notes where available.
CATGMATXATMarketingBrand ManagementCommunications
Audit note: Source: BSchool Bridge research notes · non-iims.
Fees & Programs
Compare sticker price before living costs.
| Program | Duration | Fees | Seats |
|---|---|---|---|
| Flagship MBA / PGDM | 2 Years | ₹28 Lakhs | — |
Flagship fee on record: ₹26 Lakhs · Always confirm the latest fee circular before applying.
Cutoffs
CAT-linked shortlist bands (indicative).
General
NO SECTIONAL CUT-OFF For both CAT & XAT, overall cut-off ranges between 80-85%ile
90+
Placements
CTC signals for ROI math—not just highest-package headlines.
Average CTC
₹19.22 LPA
Median CTC
₹20.45 LPA
Placement rate
Top recruiters
FMCGE-Commerce - NiveaHimalayaITCL'OrealFlipkartVIPSchneider Electric
Admission timeline
High-level milestones for the current cycle.
- 1
Entrance
CAT exam window
- 2
Shortlist
GD / PI / WAT
- 3
Offer
Final merit & joining
Research notes
Cutoffs, selection and form signals matched from our guides.
Open
From guide
Selection criteria
- Shortlisting
- To get the Interview shortlist, candidates must pass the psychometric & descriptive test For CAT/XAT, the safe score would be around 85%ile. For MICAT, try to score 15+ with positive scores across all sections
- Final selection
- 1) CAT/XAT - 35 2) MICAT - 25 3) Group Exercise - 10 4) PI - 20 5) Academics - 5 (10th-1.75, 12th-1.75, Graduation-1.5) 6) Diversity - 5 (Sports, ECA, gender & academic)
From guide
Colleges for low academics
- Shortlisting
- To get the Interview shortlist, candidates must pass the psychometric & descriptive test For CAT/XAT, the safe score would be around 85%ile. For MICAT, try to score 15+ with positive scores across all sections
- Final selection
- 1) CAT/XAT - 35 2) MICAT - 25 3) Group Exercise - 10 4) PI - 20 5) Academics - 5 (10th-1.75, 12th-1.75, Graduation-1.5) 6) Diversity - 5 (Sports, ECA, gender & academic) NOTE: Little weightage given to academics
From guide
Colleges via XAT
- Cut-offs
- For CAT/XAT, the safe score would be around 80-85%ile, but try to maximize it here, as 35% of the final selection is based on the XAT score, so this matters a lot. For MICAT, no official data is provided by the institute, but for an estimate, try to get a score of 15+ with positive scores across all sections
- Placements / fees
- Avg CTC-20.46 LPA Fee-26 Lakhs
- Programs
- PGDM-C PGDM
- Final selection
- To get the Interview shortlist, candidates must pass the psychometric & descriptive test. Final Selection - 1) CAT/XAT - 35% 2) MICAT - 25% 3) GE - 10% 4) PI - 20% 5) Academics - 5% (10th-1.75%, 12th-1.75%, Graduation-1.5%) 6) Diversity - 5% (Sports, ECA, gender & academic)
From guide
Top B-schools for sales & marketing
- Placements / fees
- 19.22 LPA
- Seats
- 195
- Offers
- 1) Media, OTT & Sports - 27 offers 2) FMCG, E-Commerce - 71 offers 3) BFSI - 22 offers 4) Consumer Tech - 14 offers 5) Consulting & Tech - 21 offers 6) Others - 40 offers
- Recruiters
- FMCG/E-Commerce - Nivea, Himalaya, ITC, L'Oreal, Flipkart, VIP, Schneider Electric, Titan, Renee Beauty, Puma, AB InBev, Samsung, Orient Electric, Tata Consumer Products, Amul, Usha, Godrej, Bombay Shaving Company, DS Group, Swiggy Media/OTT/Sports - Sony Music, Times of India, Medianet, Saregama, Cog Culture, Jungle Games, Qurious Bit, Rusk Media Consulting/Tech - Accenture, Accenture Strategy, Wipro, Cognizant BFSI/Fintech - Kotak Bank, Mastercard, ICICI Bank, TATA AIA, Bandhan AMC, HDFC Bank Consumer/Tech - Google, Shadi.com, Ola, Clever Tap Others - Aditya Birla Fashion & Retail, Hero, Tata Steel, Adani, Tvs, Johnson & Johnson, GMR, Nayara Energy, Bharat Petroleum Top Roles offered are - Management Trainee, Marketing Trainee, Associate Brand Manager, Product Marketing Manager, Manager-Trade Marketing, Corporate Communication, Digital Marketing Specialist, Associate Product Manager, Customer Success Manager, Business Associate, Senior Executive-Sales, AM-Campaign Management, AM-Publisher Management, Brand Planning Strategist, Brand & Marketing Associate, Brand Strategist-Founder's Office etc.
From guide
Form filling guide
- Application status
- Forms not out yet
- Deadline
- November 20, 2025
- Form fees
- 2500/- (500/- per additional program)
- Official form
- Official site
From guide
Form filling guide
- Application status
- Forms not out yet
- Deadline
- January 29, 2026
- Form fees
- 2500/-
- Official form
- Official site
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